Unlocking the Global Power of German Brands: Insights from Max Rottenaicher
What drives success for German brands in global e-commerce? In our latest interview, Max Rottenaicher, Managing Director of Amerge Germany, shares how his team helps brands grow on Amazon through a blend of trust, technology, and smart strategy. Amerge sets itself apart by building proprietary tools like Amerge View, AMC Pro, and Amerge Engine, designed […]
Explore the Pro Tips for High-Performing Amazon Listings
Every brand on Amazon is looking for an edge—the specific techniques and insights that lead to better visibility and higher conversion rates. To provide a clear and actionable guide, we asked our expert copywriters, Natalia Svecova and Martina Adamovska, to share their professional tips.In this interview, they reveal their professional strategies, exploring the critical balance […]
Fresh Faces, Bold Ideas: Meet our newest Sponsored Ads & DSP experts!
The second quarter of the year has brought a wave of fresh talent, new perspectives, and a healthy dose of enthusiasm to Amerge. From seasoned advertising pros to bright new starters, each person brings their own skills, stories, and style to the team. Let’s get to know them a little better. Meet Stephanie Biolley – […]
Beyond the Swap: Where Fashion and Compassion Meet
At Amerge, we believe that every small action can make a big difference. This past week, our BTS office brought that belief to life with a successful Amerge Fashion Swap and Give Back Initiative, an event that perfectly blended sustainability with our commitment to giving back. Our team came together to give pre-loved clothes a […]
Decoding Amazon Decoded: Building a B2B Newsletter That Matters
When we first launched Amazon Decoded back in February 2024, we knew we wanted to create something special – something more than just another newsletter. And honestly, it’s quickly become an integral part of how we help brands truly thrive on Amazon. As a Marketing Lead at Amerge, I can’t tell you how proud I […]
Amazon’s Exit from Google Shopping Ads: A Test of Incrementality?
In a recent development that has quietly disrupted the digital advertising landscape, Amazon has fully withdrawn from Google Shopping Ads across all major markets. Between July 17 and 23, 2025, Amazon’s Shopping impression share dropped to 0% in the U.S., U.K., Germany, and over 20 other countries — a global disappearance confirmed by multiple sources […]
Amerge Tech and Analytics Q2 2025 Highlights
You’ve got a lot going on. Our job is to make your work easier. In Q2, we focused on speed, clarity and dependability. That way, you can get answers faster, trust what you can see and move quicker. Here’s what we shipped in Q2 to help you do just that. 🚀Faster Product Level Reporting: Amerge […]
Prime Video Ads: A Game-Changer for Big Brands? What You Need to Know
In today’s fragmented media landscape, where traditional TV audiences are steadily declining, brands face mounting pressure to maximize the impact of every advertising investment. While many have embraced connected TV and digital video, one platform is rising above the noise, seamlessly blending premium content with unrivalled advertising technology: Amazon Prime Video Ads, powered by no […]
🎧 When Twitch Meets Brands: Cannes Lions 2025 🎮
Last week, I had the chance to tune into one of the most exciting conversations happening at the intersection of gaming, creativity, and advertising. Hosted by Max Rottenaicher, Amerge Germany’s Managing Director and Co-Founder of wieCommerce? Podcast and John Doyle, Co-Founder and CEO of Amerge, the podcast took place during the iconic Cannes Lions Festival […]
Think Local: How Amazon DSP Drives Real Results for Non-Endemic Brands
What’s a Local Non-Endemic Advertiser? Think universities, Broadway shows, festivals, sports events, tourism boards, or auto dealerships, businesses that don’t sell products on Amazon, but still benefit from its massive reach and rich targeting capabilities. With Amazon DSP, these brands can connect with local audiences through: At Amerge, we partner with local advertisers like community […]
