Attributing Without Attribution?
Amazon Ads feature a reliable attribution model, but that model has two major downsides. We often lose the ability to measure the impact of top-funnel advertising on sales when lower-funnel advertising intercepts customers on the way to purchase. Thankfully, Amazon Marketing Cloud solves part of the issue with Path to Conversion by Campaign, which lets […]
Vote for Amerge in the K5 Commerce Award 2023 competition
We’re excited to share that Amerge was nominated for the prestigious K5 COMMERCE AWARD 2023 in the category of e-commerce agencies. This award recognizes outstanding achievements in the e-commerce sector, highlighting innovative solutions and agencies that push the boundaries of digital commerce. Show us your support by voting for us in the competition, which is […]
How do Women Succeed in the Amazon industry
We are thrilled to kick off our two-part interview series celebrating women in business by introducing you to the inspiring women of Amerge. In this first part, we sit down with a group of talented female team members from various departments. They share their unique journeys, valuable insights, and practical advice on how to succeed […]
Discover what´s important within Amazon Selling Partner Services
‘’It all begins with focusing on the priority of our client and what is their strongest pain point and what is the source of that pain. Our free of charge audit focuses directly on the spots that cause our clients headaches and we provide a plan how we could alleviate this pain and further improve […]
Brits Want to Be Healthy, Organised, And Playful In 2023
According to top search terms on Amazon.co.uk (cumulative data obtained throughout Week 1-3 in January 2023) “Lego”, “Water bottle”, “Air Fryers”, “2023 diary” and “Calendar 2023” represent the absolute top 5 Amazon search terms in the UK this month (see the table below). When it comes to the largest relative search rank changes within the […]
Amerge’s 2022: A year in review
Before we immerse fully in the festive mood, we want to reflect on the past year and its blessings. For us at Amerge, 2022 was a year of maturing and growth. We went through many changes, both as a business and as a team. We grew in more ways than we thought possible, and still can’t […]
7 reasons why Amerge is the best Amazon agency for you
Choosing to sell on Amazon requires extensive knowledge, experience, and resources entirely committed to the Amazon business. Unfortunately, many businesses cannot do so and depend on a third-party agency for support. It may be challenging, however, choosing the right partner can substantially influence the growth of your business. Let’s discover the reasons why Amerge is […]
Confession of an experienced Vendor Manager: How can Amerge improve your Selling partner services
My Amazon Experience I started working for Amazon in October 2016 as a Vendor Contact Management associate. In most of the cases, I was dealing with simple requests of reopening or adjusting POs, updating catalog information, uploading images and videos, or simple Vendor Central troubleshooting. At that time, I couldn’t fully comprehend why someone would […]