Sponsored Ads Strategies That Stand Out In 2025
At Amerge, Sponsored Ads are one of the key pillars of how we help brands grow on Amazon. As we move through 2025, the advertising landscape has become increasingly competitive, complex, and data-driven — but with the right strategy, it also offers more opportunity than ever before. In this article, we share a behind-the-scenes look […]
How e.l.f. Cosmetics is Winning
on Amazon
Few beauty brands have mastered the art of premium quality and digital disruption quite like our client e.l.f. Cosmetics. Born from a mission to make the best of beauty accessible to all, e.l.f. has not only redefined the beauty industry but has also built a cult-like following among Gen Z and millennial shoppers. Its digital-first […]
Achieving Operational Excellence on Amazon
Running a successful Amazon business requires more than compelling listings and competitive pricing. Behind the scenes, operational efficiency plays a critical role in maintaining compliance, optimizing cash flow, and sustaining long-term growth. At Amerge, our Selling Partner Services are designed to help brands navigate the complex demands of Vendor Central and Seller Central with precision, […]
Building the Foundation for a Smarter, Faster Amazon Experience
As we kicked off 2025, our tech and analytics teams remained laser-focused on delivering impactful, user-centric innovations. This quarter was all about laying the groundwork for a stronger, more responsive Amerge platform- refining the tools you already love and enhancing the infrastructure behind them. Q1 saw continued improvements to the Amerge Engine, as we optimized […]
Amazon Decoded April 2025 // Disrupting Amazon Globally
Innovation isn’t just a buzzword for us – it’s our everyday mission. At Amerge, we’re redefining what’s possible on Amazon by driving growth, fostering strategic partnerships, and delivering results that matter. We’ve prepared an exclusive masterclass in cooperation with our client e.l.f. Beauty. Read further to find out more. Moreover, with Prime Video’s increasing influence […]
Beyond E-Commerce: How Can Brands That Don’t Sell on Amazon Grow through Non-Endemic Amazon Advertising
Amazon is the world’s leading e-commerce website, globally holding a 12.92% market share (37.6% in US)—four times higher than eBay – 3.19% (April 2024). This presents a great opportunity for advertisers, as Amazon’s audience is in shopping mode, unlike platforms like for example Meta, where users are primarily browsing rather than intending to make a […]
“Data is directional” and other important takeaways from the podcast with Jeff Cohen (Amazon Ads) and Max Rottenaicher (Amerge)
Last month, our Amerge Germany Managing Director Max Rottenaicher interviewed Jeff Cohen, Amazon Tech evangelists at Amazon Ads in his podcast Wie Commerce. This blog post distills the key takeaways from the hour-long discussion, focusing on topics such as: Amazon Marketing Cloud, Prime video, upper funnel advertising, Brand Lift studies, Live sports advertising opportunities, new […]
Unlock Amerge’s 2024 DSP Highlights
The DSP landscape has seen remarkable change over time. What began as basic setups and initial experimentation in 2020 has grown into the advanced, targeted strategies we use today. We’ve adopted video formats, explored channels like Fire Tablet and Prime Video, and leveraged data insights through AMC. As we enter 2025, we’re driven to keep […]
Amerge Tech and Analytics Q4 2024 Highlights
🚀A Quarter of Strategic Innovation and Operational Excellence At Amerge, our commitment to delivering best in class services remains unwavering as we continue to innovate and elevate both client facing platforms and internal systems. Q4 2024 has been a pivotal period, characterized by significant updates in automation, client-focused enhancements in platform functionality and security. This […]
Amazon Decoded December 2024 // What Adobe Taught Us About Innovation // Happy New Year from our CEO
“Measure What Matters” isn’t just the title of a bestselling book—it’s been the guiding principle behind everything we’ve accomplished in 2024 at Amerge. From strategic sessions and QBRs to brand audits, tech innovations, and product enhancements. This framework has driven sustainable growth for our clients across every department whilst empowering every Amergent. As we gear […]
