Beyond E-Commerce: How Can Brands That Don’t Sell on Amazon Grow through Non-Endemic Amazon Advertising
Amazon is the world’s leading e-commerce website, globally holding a 12.92% market share (37.6% in US)—four times higher than eBay – 3.19% (April 2024). This presents a great opportunity for advertisers, as Amazon’s audience is in shopping mode, unlike platforms like for example Meta, where users are primarily browsing rather than intending to make a […]
“Data is directional” and other important takeaways from the podcast with Jeff Cohen (Amazon Ads) and Max Rottenaicher (Amerge)
Last month, our Amerge Germany Managing Director Max Rottenaicher interviewed Jeff Cohen, Amazon Tech evangelists at Amazon Ads in his podcast Wie Commerce. This blog post distills the key takeaways from the hour-long discussion, focusing on topics such as: Amazon Marketing Cloud, Prime video, upper funnel advertising, Brand Lift studies, Live sports advertising opportunities, new […]
Unlock Amerge’s 2024 DSP Highlights
The DSP landscape has seen remarkable change over time. What began as basic setups and initial experimentation in 2020 has grown into the advanced, targeted strategies we use today. We’ve adopted video formats, explored channels like Fire Tablet and Prime Video, and leveraged data insights through AMC. As we enter 2025, we’re driven to keep […]
Amerge Tech and Analytics Q4 2024 Highlights
🚀A Quarter of Strategic Innovation and Operational Excellence At Amerge, our commitment to delivering best in class services remains unwavering as we continue to innovate and elevate both client facing platforms and internal systems. Q4 2024 has been a pivotal period, characterized by significant updates in automation, client-focused enhancements in platform functionality and security. This […]
Amazon Decoded December 2024 // What Adobe Taught Us About Innovation // Happy New Year from our CEO
“Measure What Matters” isn’t just the title of a bestselling book—it’s been the guiding principle behind everything we’ve accomplished in 2024 at Amerge. From strategic sessions and QBRs to brand audits, tech innovations, and product enhancements. This framework has driven sustainable growth for our clients across every department whilst empowering every Amergent. As we gear […]
Why Being Human Matters
At Amerge, “Be Human” represents more than just one of our company values. It’s a guiding principle that inspires us to act with empathy, foster connection, and find meaningful ways to support those around us. Today, we’re proud to share the story of one of our team members, Chloe Enever, who has chosen to channel […]
From Google to Amazon: Navigating the Video Landscape
In 2024, I started on an exciting new chapter with Amerge as an Account Executive based in Munich, Germany. Before this, I spent over four years at Google in Shanghai, where I worked as an Account Strategist for Google Ads Global Customer Solutions. Transitioning from Google to Amerge has been nothing short of exhilarating. While […]
Amazon Decoded November 2024 // Why Design Matters More Than Ever
Hi there, As Q4 reaches its peak, we’re thrilled to present our latest Amerge showreel, which showcases the scope and character of our creative capabilities. Read on as we introduce the latest Amazon and Amerge updates, along with the Earth Rated Case Study, nominated for the 2024 Americas Beyond the Funnel Innovation Award. Discover how […]
Join us for the Amazon unBoxed on Tour 2024 in Düsseldorf
Q4 has just started, and we are already working on the goals we set up for the rest of 2024: Processing key accounts that no longer work with us to enhance our quality standards, collecting feedback from our clients and employees, and setting new company OKRs that drive us toward our mission of Building the […]
Amerge: Congrats to the Amazon Ads Partner Awards 2024 Winners
The winners of the Amazon Ads Partner Awards 2024 were announced during the gala at unBoxed 2024 in Austin, Texas. We extend our heartfelt congratulations to all the winning agencies for their exceptional work, as we proudly conclude our journey as a 2024 finalist. In September 2024, we were recognized as a finalist for the […]