Prime Video Ads: A Game-Changer for Big Brands? What You Need to Know
In today’s fragmented media landscape, where traditional TV audiences are steadily declining, brands face mounting pressure to maximize the impact of every advertising investment. While many have embraced connected TV and digital video, one platform is rising above the noise, seamlessly blending premium content with unrivalled advertising technology: Amazon Prime Video Ads, powered by no […]
🎧 When Twitch Meets Brands: Cannes Lions 2025 🎮
Last week, I had the chance to tune into one of the most exciting conversations happening at the intersection of gaming, creativity, and advertising. Hosted by Max Rottenaicher, Amerge Germany’s Managing Director and Co-Founder of wieCommerce? Podcast and John Doyle, Co-Founder and CEO of Amerge, the podcast took place during the iconic Cannes Lions Festival […]
Think Local: How Amazon DSP Drives Real Results for Non-Endemic Brands
What’s a Local Non-Endemic Advertiser? Think universities, Broadway shows, festivals, sports events, tourism boards, or auto dealerships, businesses that don’t sell products on Amazon, but still benefit from its massive reach and rich targeting capabilities. With Amazon DSP, these brands can connect with local audiences through: At Amerge, we partner with local advertisers like community […]
Sponsored Ads Strategies That Stand Out In 2025
At Amerge, Sponsored Ads are one of the key pillars of how we help brands grow on Amazon. As we move through 2025, the advertising landscape has become increasingly competitive, complex, and data-driven — but with the right strategy, it also offers more opportunity than ever before. In this article, we share a behind-the-scenes look […]
How e.l.f. Cosmetics is Winning
on Amazon
Few beauty brands have mastered the art of premium quality and digital disruption quite like our client e.l.f. Cosmetics. Born from a mission to make the best of beauty accessible to all, e.l.f. has not only redefined the beauty industry but has also built a cult-like following among Gen Z and millennial shoppers. Its digital-first […]
Achieving Operational Excellence on Amazon
Running a successful Amazon business requires more than compelling listings and competitive pricing. Behind the scenes, operational efficiency plays a critical role in maintaining compliance, optimizing cash flow, and sustaining long-term growth. At Amerge, our Selling Partner Services are designed to help brands navigate the complex demands of Vendor Central and Seller Central with precision, […]
Building the Foundation for a Smarter, Faster Amazon Experience
As we kicked off 2025, our tech and analytics teams remained laser-focused on delivering impactful, user-centric innovations. This quarter was all about laying the groundwork for a stronger, more responsive Amerge platform- refining the tools you already love and enhancing the infrastructure behind them. Q1 saw continued improvements to the Amerge Engine, as we optimized […]
Amazon Decoded April 2025 // Disrupting Amazon Globally
Innovation isn’t just a buzzword for us – it’s our everyday mission. At Amerge, we’re redefining what’s possible on Amazon by driving growth, fostering strategic partnerships, and delivering results that matter. We’ve prepared an exclusive masterclass in cooperation with our client e.l.f. Beauty. Read further to find out more. Moreover, with Prime Video’s increasing influence […]
Beyond E-Commerce: How Can Brands That Don’t Sell on Amazon Grow through Non-Endemic Amazon Advertising
Amazon is the world’s leading e-commerce website, globally holding a 12.92% market share (37.6% in US)—four times higher than eBay – 3.19% (April 2024). This presents a great opportunity for advertisers, as Amazon’s audience is in shopping mode, unlike platforms like for example Meta, where users are primarily browsing rather than intending to make a […]
“Data is directional” and other important takeaways from the podcast with Jeff Cohen (Amazon Ads) and Max Rottenaicher (Amerge)
Last month, our Amerge Germany Managing Director Max Rottenaicher interviewed Jeff Cohen, Amazon Tech evangelists at Amazon Ads in his podcast Wie Commerce. This blog post distills the key takeaways from the hour-long discussion, focusing on topics such as: Amazon Marketing Cloud, Prime video, upper funnel advertising, Brand Lift studies, Live sports advertising opportunities, new […]
