Podean Solidifies Global Marketplace Leadership with Acquisition of Amerge
The combination unites two of Amazon’s most awarded partners, surpassing half a billion dollars in media under management and expanding the group’s footprint to 20 countries across five continents. NEW YORK & LONDON — Today, Podean, the largest independent global marketplace-focused growth partner, and recipient of Amazon’s coveted Global Expansion Award, announced the acquisition of […]
AI Without Strategy: The Real Risk Isn’t Technological. It’s Strategic.
What would happen if we operated without strategy? The answer is simple. Resources would be wasted, decisions would lose direction, and metrics would become the goal rather than the tool. In a world driven by data, dashboards, and artificial intelligence models optimizing in real time, the real risk is not a lack of information. It […]
Search captures intent. AMC audiences allow the conversation to continue.
Stop fighting just for the top of the search page. It sounds provocative, because Sponsored Products remain one of the most powerful drivers of intent and revenue on Amazon. However, the real opportunity lies in what we do after that first interaction. In many of the accounts we manage, success doesn’t come from choosing between […]
Top-of-search is becoming a luxury most brands can’t afford
If you’re bidding on high-intent category keywords like “Face Cream” or “Smart Home Hub,” you know the pain: $5.00+ bids just to stay on page one. It’s a bidding war where the only winner is the platform’s bottom line. Most brands feel stuck. They need that high-intent traffic to scale, but at those CPCs, staying […]
A Deep Dive with Our Co-Founder & CPO, Vitaly Dmitriev
In an Amazon ecosystem defined by rapid change, Amerge Co-Founder and Chief Product Officer Vitaly Dmitriev remains focused on two things: human-led strategy and technical transparency. From the launch of AMC Pro to the philosophy behind Amerge View, our product roadmap is built to solve for true incremental impact. In this conversation, we explore the […]
Amazon Has Changed the Rules. Here’s How to Win in 2026.
If you’re still writing Amazon listings the same way you were three years ago, you’re likely losing visibility – and sales – without knowing why. Amazon’s approach to search and product discovery has fundamentally shifted. The platform now runs on two powerful AI systems: Cosmo and Rufus. Understanding how they work isn’t a nice-to-have anymore […]
Maximize Your Impact During Amazon’s Big Spring Sale
With an audience potential of over 310 million active customer accounts globally, the upcoming Amazon’s Big Spring Sale event is a critical milestone for brands. Success requires a dual-pronged strategy: capturing the broad active customer base while deepening engagement with high-value Prime Members. To help you navigate this period, the team at Amerge has identified […]
Q4 Amerge Tech and Analytics Highlights
Walmart Reporting: Same-Day Visibility We have brought in near-real time data, improved keyword metrics, and made data loading more reliable for Walmart. With these enhancements, Amerge Engine can react to performance changes faster, optimize budgets in near real-time, and Amerge View data accuracy for Walmart is now more in line with the Amazon data. Unified […]
Meet Our New Sponsored Ads Account Managers
We’re excited to introduce the newest members of our Sponsored Ads team, who joined Amerge in the second half of the year and are ready to take care of your account and support your growth on Amazon. Each of them brings a strong mix of marketplace expertise, data driven thinking, and a clear focus on […]
What a Year! Amerge 2025 Wrapped 🚀
As 2025 draws to a close, we’re looking back at a landmark year of innovation, global expansion, and award-winning partnerships. From celebrating our 6th anniversary to redefining how we use AI, here are the highlights of our journey. 🎂 6 Years of Solving Real Business Problems We kicked off the year by celebrating a half-decade […]
