Case Studies

At Amerge, we’re building the blueprint for every brand to succeed with Amazon, regardless of whether you are currently selling on the platform or elsewhere. Explore the pillars of our services.

Discover how our tailored strategies and expert solutions have driven remarkable growth, enhanced brand visibility, increased new-to-brand customers, improved ROAS, and maximized sales across various Amazon categories and industries.

How we’ve helped brands in your category

Skullcandy Case Study: Winning Full-funnel Strategy

Skullcandy is a lifestyle audio brand known for its bold design, youthful appeal, and innovative headphones and earbuds that blend performance with style. This campaign exemplifies a full-funnel advertising success by seamlessly guiding customers from awareness to conversion. Strategic audience segmentation, high-impact video creative, and tailored messaging drove strong engagement, with CTRs and ROAS exceeding benchmarks. Branded search lift, a 793% increase in share within the Earbuds category, and a 111% sales overperformance underscore the campaign’s effectiveness. By leveraging a mix of awareness, consideration, and conversion tactics—alongside Amazon’s Performance+ and bonus media value—Skullcandy not only met but surpassed its launch goals, making this a strong case study in orchestrated full-funnel execution.

Electronics

e.l.f. Cosmetics Case Study: Taking e.l.f. Cosmetics to Number 1 in Make-up

e.l.f. Cosmetics is a global cosmetics and skincare company on a mission to make beauty accessible for everyone. They offer a wide range of affordable, high-quality products for all skin types and tones. Due to our sophisticated, insight-led strategy that combined Amazon Marketing Cloud signals with e.l.f.’s first-party data to drive exceptional, scalable outcomes, we strategically integrated AMC and DSP to unlock high-impact, incremental growth across Amazon and the open internet. Our granular audience segmentation, precise negative targeting, and full-funnel optimisation drove a +54% UK and +106% DE ad sales uplift, while improving ROAS. Most impressively, e.l.f. became the #1 Amazon mass cosmetics brand in the UK within three months — proving our data-driven, cross-supply strategy delivered sustainable market leadership.

Beauty

CCLIFE Case Study: Driving Growth & Profitability with Amazon DSP

CCLife is a leading brand offering high-quality, affordable home, garden, and automotive products designed for both DIY enthusiasts and professionals. Committed to functionality and durability, CCLife continuously expands its product range to meet diverse customer needs. With a strong presence in the European market, the brand leverages e-commerce platforms like Amazon to make its reliable and cost-effective solutions accessible to a broad audience.

Home and Kitchen

Two Circles Case Study: Maximizing reach within a highly targeted audience

Amerge executed a time-sensitive campaign for Two Circles, a sports marketing agency, to promote their Client ‘World Rugby’s’ LA SVNS event on Prime Video in early February 2024.

Non-Endemic

Beko Case Study: Exceeding Goals in the Italian Market

Beko, a leading global home appliance brand, offers a compelling combination of innovation, style, and affordability. Founded in Turkey in 1955 and owned by Arçelik, a major European manufacturer, Beko provides a wide range of appliances, including washing machines, refrigerators, dishwashers, and ovens.

Home and Kitchen

Dunk & Bright Furniture Case Study: Mastering Amazon Prime Video

Dunk & Bright Furniture is a well-established furniture retailer based in Syracuse, New York. Founded in 1927, the family-owned business has grown to become one of the largest furniture showrooms in the state. Known for offering a wide selection of home furnishings, mattresses, and décor, Dunk & Bright caters to various styles and budgets.

Non-Endemic

PICO Case Study: Upper Funnel Strategies for New Product Launch

PICO, a subsidiary of ByteDance, is a leading brand in the VR headset category that provides users with a 360 degree immersive and lifelike gaming experience.PICO has a vast library of VR and MR games and you can also connect to your PC, via PICO Connect, giving you instant access to thousands of SteamVR titles and use of multiple desktops for limitless exploration. Moreover, you can experience the next level of lifelike nteraction with advanced full-body tracking technology thanks to the PICO Motion Trackers.

Software/PC/IT

Magid Case Study: Mastering Sponsored Ads

Magid is an over 75 year old company with industry-leading experts, a skilled manufacturing team, and a worldwide network of suppliers who source or develop everything needed to keep workers safe.

Automotive

Earth Rated Case Study:  DSP Video & Amazon Streaming TV

Earth Rated faced the challenge of maintaining brand recognition and customer loyalty after a major rebranding in mid-2023, while launching a new product line in Q4 2023.

Pets

Adobe Case Study:  Mastering Amazon Marketing Cloud

After having run a DSP test campaign in Q4 2022 in EMEA, Adobe decided to partner with Amerge from Q1 2023 on Sponsored Ads and DSP.

Software/PC/IT

Kin+Kind Case Study: Full-funnel Sponsored Ads approach

Kin+kind is an emerging pet brand that offers natural products that are both good for animals and the environment. They face challenges competing with well-known brands who have established brand affinity in the pet market. The biggest constraint to kin+kind was that the growth had to be profitable.

Pets

Salad Money Case Study: Increasing Brand Awareness with DSP

We worked with Dodo Digital Agency to tackle a challenge for their client, Salad Money. Salad Money is a Community Development Finance Institution who were looking at alternative solutions to standard Google and Social ads to grow awareness of their Brand and increase Loan applications.

Non-Endemic

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Case Studies

How we’ve helped brands in your category

Skullcandy Case Study: Winning Full-funnel Strategy

e.l.f. Cosmetics Case Study: Taking e.l.f. Cosmetics to Number 1 in Make-up

CCLIFE Case Study: Driving Growth & Profitability with Amazon DSP

Two Circles Case Study: Maximizing reach within a highly targeted audience

Beko Case Study: Exceeding Goals in the Italian Market

Dunk & Bright Furniture Case Study: Mastering Amazon Prime Video

PICO Case Study: Upper Funnel Strategies for New Product Launch

Magid Case Study: Mastering Sponsored Ads

Earth Rated Case Study:  DSP Video & Amazon Streaming TV

Adobe Case Study:  Mastering Amazon Marketing Cloud

Kin+Kind Case Study: Full-funnel Sponsored Ads approach

Salad Money Case Study: Increasing Brand Awareness with DSP

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